Portfoliodetails

YOUR CONTACT PERSON

 


Dr. Thorsten Giesa
+49 (0)621 / 150 42-14
thorsten.giesa@perlitz.com

vCard

 

Sales and Marketing

PSG advises companies with VASA (Value Added Sales Approach) for a consequent improvement of their marketing and sales activities. VASA has been developed by PSG for sustainable improvements in customer and market penetration in the B2B sector. VASA has already been used successfully in various companies and includes methods and tools from four different sections:

Customer penetration, Market penetration, Steering, Price

 

VASA Sales - Overview:

  • Longstanding, international experience in the identification of the essential efficiency and effectiveness levers in sales.
  • VASA covers the spectrum from detailed analysis to the formulation of the sales strategy.
  • The support extends from the initial analysis to the implementation phase
  • Identification of recommendations for action within a very short time
  • Identification of success potentials at an attractive fixed price
  • Integration of external data into the analysis phase without additional data costs due to an exclusive partnership with Bisnode Deutschland GmbH and thus access to the world's largest company database: D&B
  • Risk reduction through modular project development and the associated prioritization and selection of relevant subject areas

Please find further information in our flyer VASA Sales, in our comprehensive VASA sales brochure or in our project references. We are also at your disposal for a personal presentation of our VASA approach.


Within a VASA project, we help you to increase your customer penetration which implies a higher turnover. Systematical analysis and tools will result in more success. We will support you in answering the following questions:

  • What characterizes my most attractive customers?
  • How much potential do my existing customers have?
  • Which sales synergies exist between the product groups and the business units?
  • How do I identify and care for my most important customers?

Please find further information in our flyer, in our detailed VASA Sales brochure or within our project references.

Our VASA analysis and tools support you in the creation of international market volume models and the evaluation of your international market penetration. Our approaches will allow you to evaluate the development of the market as well as the entry in new markets strategically. Besides, responsible salesmen and dealers benefit from this detailed identification of prospective customers.

These analyses are the basis for the orientation of the sales department in the home country and abroad and for an ideal market development.

We support you in answering the following questions with the aim to increase your Market penetration sustainably:

  • Do I possess complete information about my market and competitors?
  • How high is my market penetration by customers, regions and products?
  • How can I efficiently establish my sales force in new markets?
  • Are there still target customers left in the market?

Please find further information in our flyer, in our detailed VASA Sales brochure or within our project references.

 

PSG supports you methodically and with objective tools, which are easy to handle, to develop your market experience systematically, to identify inefficiency and to fight against this successfully. Themed  “What gets measured, gets done”, we will support you in answering the following questions:

  • How can I steer my sales force efficiently and effectively?
  • Which systems and processes can be digitalized in which way?
  • How do I organize my sales force for optimal market development?
  • How can I steer my sales processes in a sustainable way?

Please find further information in our flyer VASA Sales, in our detailed VASA Sales brochure or within our project references.

PSG supports you in evaluating what additional result could be realizable by optimizing your conditional discount policy as well as your price positioning.

We support you in answering the following questions:

  • How much profit do I lose due to poor list price realization in the market?
  • How much profit do I lose due to a wrong price positioning?
  • How do I calculate my offer prices?
  • What impacts do price and discount adjustments have?

Please find further information in our flyer VASA Sales, in our detailed VASA Sales brochure or within our project references.




Go back

Copyright © 2019 by Perlitz Strategy Group GmbH & Co. KG | Impressum | Datenschutz | Sitemap | German